09/20/10 by David Wachs | Blog, Marketing Blog | No Comments »
When Cellit started in 2005, our focus was initially pretty narrow: improve the home buying experience through a little (yet powerful) service we call House4Cell. House4Cell aims to (and we like to think successfully accomplished) tie the offline buying experience with the online one, by allowing home buyers the ability to “text in” to instantly receive information on properties, including photos, price, etc. While there have since been many followers, House4Cell is the oldest–and still the best–service out there.
It wasn’t that too long after the launch of House4Cell, that we realized this ability to tie the offline experience to the online one extended past real estate. It is our belief that today’s shopper was born into “a World of Google”. They expect every buying experience to be as easy as searching the web. Why shouldn’t it be?
Why can’t we text in for more information on the products and services around us? Why can’t we get more photos, more specs, and more technical details?
Why can’t we find out the ratings and reviews of this product from the company’s web site? Why can’t we learn how other members of the online community use this product? Why can’t we find out how much other online members paid? Why can’t we find out what other products and services work well with this one?
We have done this for many of our best clients, including Tribune Corporation, For Rent, AutoTrader Latino, and Employment Guide. And we’re now doing it for some of the largest retail companies in the world (“Fortune 100″ brands that unfortunately don’t allow us to publicly share their names) in the retail toys, membership club, and office supplies spaces. Hopefully we’ll be able to share some of our fantastic case studies with you all shortly. We’ve also seen other companies do this, the best being BestBuy, where you can text in, or use a 2D-barcode (“QR Code”) to instantly receive information and reviews on any product in the store—flawless execution!
Recently, some fantastic new research from Sterling Commerce‘s 2010 “Multi-Channel Shopping Experience” report showcases the impacts of mobile technology on the purchasing decision.
Mobile Impact on the Purchase Decision
What is striking from this research is that while whites use mobile to influence their purchasing decisions, minorities use it even more. 38% of all Hispanics, for instance, use mobile technology to access information on a product. In other words, 4 out of 10 of the fastest growing population in the United States want to use mobile during the buying process! Your customers are demanding it; are you going to listen?
We’d love to discuss our work with our retail and print clients with you, to allow you to better understand how mobile can provide a fantastic way to build brand trust and leverage your online resources in your offline environment. Please call us to start the conversation.
08/25/10 by Cellit Staff | Cellit News, News | No Comments »
Chicago, IL, August 25, 2010 – Cellit, a leading provider of mobile marketing solutions, has been honored by Inc. Magazine in their annual ranking of the fastest growing businesses in America. This year’s Inc. 500 rankings were based on measured revenue growth from 2006 to 2009 for U.S.-based, privately held companies. Cellit’s revenue growth was an astounding 1186%, placing Cellit at #262 on this prestigious list and #10 for Chicago based companies.
Founded in 2005, Cellit has grown from its roots of providing on-demand real estate info via its House4Cell platform, to powering nationwide mobile campaigns for clients including IKEA, Subway, Blue Man Group, Cirque du Soleil, the Tribune Corporation and countless small and medium sized businesses. With a precision focus on customer-relationship-management through the mobile space, Cellit provides mobile solutions to clients that are quantifiable, cost effective and immediate.
“I am fortunate to have surrounded myself with an incredibly passionate, bright, and motivated team,” said David Wachs, President and Founder of Cellit. “Building our company on the three pillars of industry leading technology, superior strategic guidance, and proactive customer support has enabled us to grow – and even flourish – during these difficult economic times.”
In addition to Cellit’s inclusion on this year’s list, two of Cellit’s clients were also recognized in the rankings: GPS Insight, a provider of GPS tracking, navigation and messaging technology to fleet based customers, and ModCloth, an online retailer specializing in vintage clothing, accessories and décor. Both were early adopters for mobile technology, and have integrated the Cellit platform into the fabric of their business.
“We needed reliable, simple SMS text messaging communication between our customers and their drivers, and the capability to send urgent alerts in real time. There is no substitute for the type of mission critical, profoundly reliable service we receive every day from Cellit,” said Robert Donat, CEO of GPS Insight, whose company was #281 in the survey.
“Our customers are tech savvy and on the go. Mobile helps us connect with them when they want, how they want and wherever they are. ModCloth’s text messaging efforts produce instant engagement and feedback from our most loyal customers.” said Crystal Smith, SMS Coordinator at ModCloth, whose company was the #2 ranked company with 17,191% growth.
Cellit’s growth during this otherwise turbulent economic period is a reflection of the explosive interest in mobile technology and its impact on the consumer, combined with Cellit’s continued investment in systems and staff. Since 2005, Cellit has increased staff by 700%, launched 620,000 mobile campaigns, and sent over 33 million messages.
“As a company, Cellit sets incredibly high expectations, and we’re especially honored to be recognized for our achievements in becoming an industry leading mobile technology provider,” said Wachs. “Based on our growth during the first half of 2010, we’re already looking forward to submitting to the Inc. 500 for 2011.”
About Cellit, LLC
Headquartered in Chicago, Cellit was founded on the premise that mobile technology can be accessible to all by combining engineering expertise with world-class customer service and marketing support. Cellit develops innovative and cost-effective self-service solutions for mobile marketing, as well as custom mobile solutions for some of the world’s largest brands. With clients including Taco Bell, Subway, Zumiez, IKEA, and Cirque du Soleil, Cellit has a reputation for delivering groundbreaking custom mobile applications in record time. More information on Cellit can be found at their web site: http://www.cellit.com.
