07/15/10 by Cellit Staff | Blog, Marketing Blog | No Comments »
Thanks to astounding advances in technology, mobile phones are capable of just about every function a laptop or personal computer exists for. From checking email, getting directions, shopping, accessing the internet, listening to music and taking pictures, mobile phones are bringing all forms of entertainment to wherever your destination may be.
A recent PEW survey reported that now eight in ten adult Americans own a mobile phone. Those who own a phone aren’t just making calls either. They’re taking advantage of their device’s features, software and capabilities.
Mobile phones are replacing digital cameras. PEW reports that 76% of mobile phone owners use their device to take pictures, up from 66% in 2009. The quality of photographs taken from a mobile phone is remarkable. No longer are phones equipped with just a dismal 1 megapixel lens. Most phones feature at a minimum of a five megapixels lens, with some models featuring eight megapixel lens and higher.
Camera phones have become video camera phones. Over one third of mobile phone owners record video from their devices, and feast on downloaded software to share their videos, watch others and play music and games on their phones.
Mobile internet browsing is becoming as functional as using standard web browser. Accessing the internet on cell phones increased from 25% in 2009 to 38% in 2010. Checking email also increased, from 25% to 34%.
If you’re still using a clamshell or candy bar phone, you may feel like you’re missing out. There’s no better time than now to join the movement and switch to a smart phone.
07/14/10 by Cellit Staff | Cellit News, News | No Comments »
Chicago, IL, July 14, 2010 – Cellit, a leading provider of mobile marketing solutions, today released its largest overhaul of their core Cellit Studio platform, Cellit Studio 3. Highlighted by a completely redesigned graphic interface, Cellit Studio 3 features new message management and organization options, more complex rules to better segment and target users, and advanced reporting options that significantly improve the user experience.
“This is the most comprehensive redesign of our platform and user interface since its initial release five years ago. The new features are the product of months of dialogue with our customers and partners about their needs and suggestions, as well as some fantastic internally developed ideas,” stated David Wachs, President of Cellit.
The new message management and organization options allow users to organize messages into content categories or by campaign, enabling power users to quickly find and adjust specific campaigns within their program. The new feature is core to the platform’s access control functionality, allowing robust permissioning and control to multi-user Cellit Studio accounts.
Enhancements to the already robust scheduler function improves campaign planning by allowing users to schedule specific dates and times for common campaign tasks, including changing auto-replies at specific times and to sending reporting emails to administrators. Cellit’s reporting engine has now been augmented with dynamic maps that allow users to see key activity—such as subscriber growth, unsubscribes and keyword popularity—aggregated by state and area code.
Cellit’s rules-based campaign launcher has also received upgrades. New rules allow logical groupings, termed “ANDs” and “ORs” by Cellit, which allow unlimited possibilities on targeting and segmenting.
”Cellit Studio has long been the most flexible mobile marketing campaign manager available, ” continued Wachs. “The new additions to the platform enable Cellit to continue maintaining a dominant lead in the space and allow our clients to implement groundbreaking platforms with ease. We are excited to provide all of our Cellit Studio clients access to these advanced new features at no additional charge.”
For a demo of Cellit Studio 3 and its enhanced features, please contact a sales representative at sales@cellit.com or 800.790.6597.
About Cellit, LLC
Headquartered in Chicago, Cellit was founded on the premise that mobile technology can be accessible to all by combining engineering expertise with world-class customer service and marketing support. Cellit develops innovative and cost-effective self-service solutions for mobile marketing, as well as custom mobile solutions for some of the world’s largest brands. With clients including Taco Bell, Subway, Zumiez, IKEA, and GPS Insight, Cellit has a reputation for delivering groundbreaking custom mobile applications in record time. More information on Cellit can be found at their web site: http://www.cellit.com.
07/05/10 by Cellit Staff | Cellit News, News | No Comments »
Direct Marketer News takes an in-depth look at the upcoming Cirque du Soleil mobile program to promote Criss Angel Believe at the Luxor.
Luxor uses interactive text campaign to promote Criss Angel show
05/27/10 by Cellit Staff | Blog, Industry Blog | No Comments »
The Mobile Marketer Daily is always full of great information, case studies, statistics and news on the industry. Recently, our friend at Mobile Marketer, Giselle Tsirulnik, has written two compelling articles about mobile in general, and SMS in particular, are required components to a well rounded, holistic marketing strategy. Check them out:
SMS Is Key To A Well Rounded App Strategy: Tsirulnik makes the point that while applications might be the hot topic of the moment, only 17% of all phones are smart phones – and further asks the question of how to reach the otehr 83% of phones? Clearly, SMS is the answer. This article takes a deep dive into how SMS can augment and extend your application or mobile website strategy.
Why Brands Must Have a 360 Degree Mobile Web Strategy: In this article, Tsirulnik articulates the pros and cons of each element of mobile, from the mobile website, application, mobile advertising and SMS. She guides a new entrant through the process of creating a mobile campaign, helping to define at what infection points a brand will want to move up the mobile ecosystem.
keywords: mobile marketing, mobile coupons, mobile couponing, text message coupons
