02/16/11 by Jarrett Klein | Blog, Cellit News, Marketing Blog, News | No Comments »
We were thrilled to see this article from Nation’s Restaurant News about Tropical Smoothie Café and how they have used Cellit’s SMS messaging to build their business, even during the awful weather this winter.
“In our markets where those huge blizzards hit, we told our franchisees to get an e-mail or a text out to catering customers and deliver their orders to the offices if people were stuck,” CEO Mike Rotondo said.
“We try to teach our franchisees to use something like that to their advantage, especially if your competitors are rolling over and cutting staff in bad weather.”
Tropical Smoothie Café has been a great client to work with because they aren’t afraid to be creative with their marketing and are always looking for ways to use technology to help their franchises connect with customers.
Call me at 602-714-3185 or email jklein@cellit.com so we can talk about how Cellit and text messaging can help your store, too!
01/18/11 by Cellit Staff | Blog, Industry Blog | No Comments »
Although I have used Apple computers since 1987 and have owned 9 different iPods and iPhones in my life, I do realize that not everyone on the planet uses an iPhone or other smartphone. In fact, as today’s Mobile Marketer shows, less than 20% of Americans own smartphones.
What does this mean for your marketing or donor relations department?
It means that focusing exclusively on smartphone apps for iOS, Microsoft, Android and Blackberry could leave many of your customers or fans behind. Mobile apps –and especially games–may be all the rage right now, but simpler technology like text messaging can reach all of your customers with the message you want to deliver, when you want to deliver it.
We love helping our clients integrate apps, SMS, and mobile web into their marketing plans; contact us if you’d like to know more.
11/01/10 by David Wachs | Blog, Industry Blog | No Comments »
Mobile marketing budgets are growing by 43% in 2010, with 48% predicted in 2011, says eMarketer’s new study on mobile marketing budgets. This new report, published last month, predicts that mobile marketing is set to continue to accelerate, growing to 1.1 billion by 2011.
According to the article:
“The expansion of the smartphone market and the attractive usage and demographic profile of smartphone owners have forced more marketers to pay closer attention to mobile,” said Noah Elkin, eMarketer senior analyst and author of the forthcoming report “Mobile Advertising and Marketing: Moving Past the Tipping Point.”
More of the the growth of mobile is here.
09/28/10 by David Wachs | Cellit News, News | 1 Comment »
Chicago, IL, September 28, 2010 – Cellit LLC, a leading provider of mobile technology solutions, announced today the addition of drill-down area code mapping to the suite of campaign reporting tools built into Cellit Studio, the company’s campaign management and mobile CRM platform.
Cellit’s mapping tool allows clients to easily gain insights into who is participating in their mobile programs. Campaign managers have been able to view maps of who is subscribing or un-subscribing to their campaigns at the national level, and on a state-by-state basis. Now, clients can drill-down on each state to view activity at the area-code level.
“Cellit Studio’s robust suite of reporting analytics help mobile campaign and CRM managers determine who is interacting with their mobile programs most,” stated David Wachs, President of Cellit. “With the newly expanded mapping tool, our clients gain an even greater level of granularity of analytics about their membership base. Using this information, our clients can refine their mobile programs to best suit the specific needs of their subscriber-base, and hyper-target their marketing message. Clients have already begun utilizing this feature to cater to the specific demographic of their mobile subscribers, as well as use this data to shift investments in traditional media. We are thrilled by our client interest to-date.”
Interactive, drill-down mapping is one of many campaign management and reporting tools that have made Cellit Studio one of the most user friendly and powerful mobile CRM platforms available. With the addition of the mapping reporting tool, all graphs and charts can now be exported as PDFs to facilitate easy offline reporting and documentation. Cellit plans to release additional automatic report generating features later this year.
“We are determined for Cellit Studio to maintain its technological lead over the competition,” continued Wachs. “Our staff is dedicated to continuing to develop new and unique features that are unmatched in the marketplace, and we have several more planned for release this year. Many of our new features stem from feedback from our clients, and we are grateful to them for their support and innovative uses of the platform.”
For a demo of Cellit Studio 3 and to explore its enhanced features, please contact a sales representative at sales@cellit.com or 800.790.6597.
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