01/18/11 by Cellit Staff | Blog, Industry Blog | No Comments »
Although I have used Apple computers since 1987 and have owned 9 different iPods and iPhones in my life, I do realize that not everyone on the planet uses an iPhone or other smartphone. In fact, as today’s Mobile Marketer shows, less than 20% of Americans own smartphones.
What does this mean for your marketing or donor relations department?
It means that focusing exclusively on smartphone apps for iOS, Microsoft, Android and Blackberry could leave many of your customers or fans behind. Mobile apps –and especially games–may be all the rage right now, but simpler technology like text messaging can reach all of your customers with the message you want to deliver, when you want to deliver it.
We love helping our clients integrate apps, SMS, and mobile web into their marketing plans; contact us if you’d like to know more.
11/09/10 by Cellit Staff | Industry News, News | No Comments »
With the holiday season quickly approaching, Sam’s Club revved up their marketing engines this summer to prepare for the launch of a mobile microsite, holiday microsite and an application for iPhones, Blackberry and Android phones.
With 40% of their customers using smart phones, Sam’s Club saw the mobile microsites and application as a way to interact with their customers in the way they wanted to be interacted with.
“We wanted to create a multichannel experience so our members can interact with Sam’s Club in the way they want to interact, and with eValues, they can access the coupons any way they want to get them, including from their mobile device,” said Jason Jackson, Senior Director of Member Program Development at Sam’s Club.
To read more about Sam’s Club’s holiday mobile marketing solutions, click here.
11/01/10 by David Wachs | Blog, Industry Blog | No Comments »
Mobile marketing budgets are growing by 43% in 2010, with 48% predicted in 2011, says eMarketer’s new study on mobile marketing budgets. This new report, published last month, predicts that mobile marketing is set to continue to accelerate, growing to 1.1 billion by 2011.
According to the article:
“The expansion of the smartphone market and the attractive usage and demographic profile of smartphone owners have forced more marketers to pay closer attention to mobile,” said Noah Elkin, eMarketer senior analyst and author of the forthcoming report “Mobile Advertising and Marketing: Moving Past the Tipping Point.”
More of the the growth of mobile is here.
07/15/10 by Cellit Staff | Blog, Marketing Blog | No Comments »
Thanks to astounding advances in technology, mobile phones are capable of just about every function a laptop or personal computer exists for. From checking email, getting directions, shopping, accessing the internet, listening to music and taking pictures, mobile phones are bringing all forms of entertainment to wherever your destination may be.
A recent PEW survey reported that now eight in ten adult Americans own a mobile phone. Those who own a phone aren’t just making calls either. They’re taking advantage of their device’s features, software and capabilities.
Mobile phones are replacing digital cameras. PEW reports that 76% of mobile phone owners use their device to take pictures, up from 66% in 2009. The quality of photographs taken from a mobile phone is remarkable. No longer are phones equipped with just a dismal 1 megapixel lens. Most phones feature at a minimum of a five megapixels lens, with some models featuring eight megapixel lens and higher.
Camera phones have become video camera phones. Over one third of mobile phone owners record video from their devices, and feast on downloaded software to share their videos, watch others and play music and games on their phones.
Mobile internet browsing is becoming as functional as using standard web browser. Accessing the internet on cell phones increased from 25% in 2009 to 38% in 2010. Checking email also increased, from 25% to 34%.
If you’re still using a clamshell or candy bar phone, you may feel like you’re missing out. There’s no better time than now to join the movement and switch to a smart phone.
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