Posts Tagged ‘Mobile Marketing’

FOR RELEASE: Best practices in mobile marketing for retailers

02/23/11 by Cellit Staff | Cellit News, News | 1 Comment »

CHICAGO, Feb. 23, 2011 /PRNewswire/ — Cellit, a leading provider of mobile customer relationship management (CRM) systems for retailers, restaurants and other companies, announced today the release of a whitepaper, Best Practices in Mobile Marketing for Retailers: The 5Cs of Mobile Marketing.  Cellit has analyzed the more than 25 million text messages sent by various retailers and other companies to customers with the Cellit Studio technology platform to determine the keys to success of mobile marketing.  Cellit’s findings are categorized under the “5Cs” of mobile marketing:

Commitment – Mobile marketing should be an integral part of the marketing mix and not be viewed as a single event like a contest. Integrating mobile into other marketing communications such as television commercials can actually extend the life of these other forms of marketing.  While your commercial will only last 30 seconds, by including a call to text, customers can immediately get more information, and can do so whether they are sitting at their computer or not.  Research has demonstrated that most people almost always have their phones within arm’s reach, while there’s little data to support that a potential customer will remember or want to go to your Facebook page hours later when they logon to their PC.

Cadence – Retailers should determine the frequency of the messages on a per customer basis. A good mobile program puts the control in the hands of the customer.  Listening to your customer will give you the answer. Taking into account prior buying behavior will also tell you what types of messages they want to receive, in addition to how frequently.  To gather this data, a strong customer analytics tool will be crucial to any mobile marketing platform.

Content – Just as “hi” is not a particularly compelling text to send to a friend, text messages to retail customers must contain a compelling enough offer to act.  The exact dollar threshold or type of offer will vary by retailer, but whatever the offer, it should be unique to those who subscribe to the retailer’s mobile program in order to create a sense of exclusivity.  Analyzing what types of offers were attractive to individual customers in the past can help a retailer develop customized messages that are most likely to get a response.

Connectivity – There are many mobile carriers in the U.S. outside of the top names, and it is important that a retailer’s mobile marketing platform partner be able to support them all, including the “long tail” of small, regional players.

Compliance – There are a lot of regulations that all mobile marketers need to comply with each and every time they send a message to customers.  The carriers change the compliance requirements surrounding a mobile campaign with a great deal of frequency, so it is important that a retailer’s mobile marketing platform partner is always up to speed.

“We believe that 2011 will be the year of mobile marketing and that retailers are really beginning to understand the enormous potential of the mobile platform to build customer loyalty,” said David Wachs, president of Cellit.  ”While online marketing or television spots might be considered sexier, mobile marketing can generate significant ROI with a reasonable investment.  Since 80% of the population has a mobile phone and most people carry their phones everywhere with them, mobile marketing campaigns ensure that your marketing is everywhere your customers are.”

About Cellit

Cellit develops mobile customer relationship management (CRM) programs for retailers, restaurants and other companies who want to leverage mobile technology to create a deeper level of customer engagement.  The Cellit Studio campaign management platform empowers clients to create interactive mobile CRM programs including coupons, contests, games, surveys and alerts that inform, delight and motivate customers, increasing knowledge, loyalty and ultimately spending.  Cellit Studio seamlessly integrates with client enterprise and POS technology and provides an easy to implement and measurable way to maximize the potential of the mobile channel.  Cellit also provides custom mobile sites and phone apps to some of the largest brands in the world.  Headquartered in Chicago, Cellit was recently named to the Inc. 500 2010 list of fastest-growing private companies in the country. For more information please visit www.cellit.com.

It’s amazing what soup (and mobile ads) can do

02/14/11 by Cellit Staff | Blog, Industry Blog | No Comments »

In a recent iAd campaign on the New York Times’ iPhone app, Campbell’s Soup found that a dash of creativity can make even condensed soup seem more appealing. Campbell’s used a mix of compelling images and interaction to hook nearly 10% of the ad’s viewers into clicking through.

Thanks to creativity and technical skill, we continue to see our clients and the entire industry use mobile devices to tell better stories and connect with customers. What’s next for your business?

Link: [Campbell Soup Co. iAd generates 530,000 minute-long interactions]

Texting for a cause

02/04/11 by Cellit Staff | Blog, Marketing Blog | 2 Comments »

Looking back at 2010, it is clearer to me than ever that text message marketing can have an enormous impact on the goodness of our country. With text campaigns like the American Red Cross’s relief plan for the Haiti earthquake and the US Government’s Pakistan flood disaster relief plan, it’s no wonder that more and more people are turning to text messaging for help.

After moving to Austin, TX this past weekend, it dawned on me that my favorite texting campaign of 2010 happened just a few miles from where I now live. From April 27^th to April 28^th of 2010, a miracle happened when the “I AM HERE” project put Danny up on a billboard to help raise money for him and his wife. In just two days, over $12,000 was donated, and Danny and his wife were able to fulfill their dream of buying a mobile home.

The “I AM HERE” project teamed with mGive (Mobile Giving Foundation) to create a mobile campaign that would not only help Danny and his wife buy their home, but also to raise awareness of homelessness in America and advertise how mobile giving can really make a difference.

This campaign was not only advertised on Danny’s giant billboard off of highway I-35, but it also included print components, a public service announcement, videos, a website, and most importantly, a mobile element. Users were prompted to “Text DANNY to 20222 to donate $10”. Advertisements also included the tagline, “I am Danny. I am homeless. I AM HERE” to help encourage users to participate.

As we begin our journey in 2011, I hope that this year we will be able to join forces once again and “text for a cause.” We now know that the possibility is here, so the next step is making it a reality.

Please feel free to contact us so we can help you make a difference just like the “I AM HERE” project did for Danny and his wife.

Verizon iPhone means expanded reach for Cellit clients

01/14/11 by Cellit Staff | Blog, Industry Blog | No Comments »

If you heard a loud noise from the River North area of Chicago yesterday, it was probably the Cellit team cheering the announcement that Verizon will begin selling the iPhone in February. Analysts are projecting up to 12 million new iPhone sales for Verizon in 2011, adding to AT&T’s mammoth numbers since 2007.

We have created dozens of iPhone and iPad apps for our Cellit Studio and Cellit Classified clients. Expansion to Verizon’s networks means expanded reach and more return for your marketing dollar. We can also create mobile websites that will look great on iPhones. Ask your account manager for more details, or contact us.