05/11/11 by Cellit Staff | Blog, Industry Blog | No Comments »
NFIB, the Voice of Small Business, just release an article outlining tips for boosting sales through text messaging, which featured Cellit’s David Wachs. The tips include targeting current customers, driving new business and going viral.
“Text message marketing is a low-cost way to get deals into your customers’ hands to drive sales. Texts are more convenient than email or print coupons, so it’s no surprise that they’re effective. Coupons sent via text message are redeemed eight times more often than those sent via email, says David Wachs, founder and president of Cellit, a mobile marketing company in Chicago.
To start sending texts, sign up for a mobile marketing service. Most charge a monthly fee, and some provide additional support, such as advertising materials and coupon-redemption tracking. You can send and schedule texts through an online account.”
Read more at nfib.com.
02/18/11 by Cellit Staff | Blog, Cellit News, News | No Comments »
Strategic acquisition expands Cellit’s client base and helps solidify the company’s leading position in mobile marketing
CHICAGO, Feb. 18, 2011 /PRNewswire/ — Cellit, a leading provider of mobile customer relationship management (CRM) systems for retailers, restaurants and other companies, announced today the acquisition of the assets of MESSAGEbuzz, a St. Louis-based mobile marketing firm.
As a mobile marketing solutions provider, MESSAGEbuzz has provided organizations with content delivery to customer mobile devices, including mobile advertising, premium SMS, mobile sweepstakes, TXT2Screen, Txt N’ Win and wireless consulting. The company has provided mobile strategy to a wide range of companies including Wyndham Hotels and Resorts, Weber, Seagate, Steve Madden and more.
David Wachs, president of Cellit, stated, “As the use of smart phones and data-capable mobile devices in the U.S. nears 100%, consumer brands are realizing the substantial value in mobile marketing and are making it an ongoing form of customer communication. By integrating the strong capabilities of MESSAGEbuzz, Cellit furthers its position as a market leader in mobile CRM, providing best-in-class tools and support for brands to engage customers through their mobile devices. We are excited to provide MESSAGEbuzz clients the same market-leading platform and exceptional customer support we provide all of our clients, and we are confident the transition will be a smooth one.”
The acquisition of MESSAGEbuzz is effective immediately. All MESSAGEbuzz clients will now access their accounts through the Cellit Studio platform.
The terms of the acquisition were not disclosed.
About Cellit
Cellit develops mobile customer relationship management (CRM) programs for retailers, restaurants and other companies who want to leverage mobile technology to create a deeper level of customer engagement. The Cellit Studio campaign management platform empowers clients to create interactive mobile CRM programs including coupons, contests, games, surveys and alerts that inform, delight and motivate customers, increasing knowledge, loyalty and ultimately spending. Cellit Studio seamlessly integrates with client enterprise and POS technology and provides an easy to implement and measurable way to maximize the potential of the mobile channel. Cellit also provides custom mobile sites and phone apps to some of the largest brands in the world. Headquartered in Chicago, Cellit was recently named to the Inc. 500 2010 list of fastest-growing private companies in the country. For more information please visit www.cellit.com
01/12/11 by Trevor Oldak | Blog, Development Blog | 3 Comments »
Cellit Studio is the most robust mobile couponing, mobile marketing, and interactive text messaging platform in the world. As an engineer at Cellit, one of my primary tasks is to add new features and capabilities to Cellit Studio and its underlying platform. Here are a few of the many features that we have added to Cellit Studio over the past six months.
Real-Time Charting
Now, when you launch a mobile campaign, you can see real-time data and statistics on what your users are texting in, and what they’re receiving back as responses. This data is updated as it happens. Try it for yourself! Log in to Studio, click ‘Review’, and then ‘Keyword Activity’, and then text in one of your keywords. The chart should update almost instantaneously.
What’s even cooler: Click on any day on the chart. You’ll be able to drill down to see hour-by-hour activity. All of this information is exportable to XLS, CSV, or PDF.
Mapping
When someone texts in, we can gather some basic information about them from just their phone number, such as the state from which their area code originates. Now, in Cellit Studio, you can see a map of where people are texting in from, or where the most people are redeeming mobile coupons. Are the majority of your participants from Massachusetts? Arizona? What kind of text-message marketing and mobile advertising are you doing in your most successful areas?
What’s even cooler: Click on any state in the map to zoom in and see what area codes within the state are yielding the best results.
AND/OR Rule Groupings in the Campaign Launcher
Let’s say you want to message people who were sent your last message, or people who texted one of your keywords in the past three days. Most text messaging platforms, if they can do either of those, can’t do both at the same time, and you’d have to set up two campaigns. And then you would have to worry about people who could be in both campaigns and receive the message twice. Now, Cellit Studio lets you create complex campaign recipient rules with speed and ease, so you can better target your campaigns in the most effective way possible. This saves you time and energy and increases the effectiveness of your mobile marketing campaign.
Target by Time Zone or State
Another new feature of the campaign launcher is that you can now send a message to people with area codes in a specific state. That way, your ice cream discounts can go to those in Texas, while your Alaskan subscribers receive the hot chocolate coupon. Or, you can have a campaign that goes out at 8AM AST to those in the Bahamas, 8AM HST to those in Hawaii, and 8AM in the respective time zones of everyone in between.
In-line expiration dates
Now, you can create coupons that expire at a time relative to when the subscriber receives the message. That way, someone who receives a coupon on December 6th can have it expire on the 13th, while someone who receives it on the 12th may have until the 19th. This is especially powerful when incorporated with our coupon redemption software, Widgit.
12/27/10 by Scott Dolan | Blog, Development Blog | 1 Comment »
Since it’s the end of the year, we decided to share some text traffic stats from Cellit. While none of this is earth shattering, it gives a general idea of what cell phone providers account for usage. As you can see, Verizon and AT&T are the big boys on the block. Combined, these two providers account for over 60% of incoming text messages to Cellit, followed by T-Mobile and Sprint, respectively. US Cellular and Boost Mobile were the only other carriers to show up with an overall percentage over 1%. Worthy to note is that Verizon’s figures include Alltel numbers which they purchased in 2009.
Month to month, the percentage of traffic from AT&T and Verizon is growing while traffic from Sprint seemed to be holding steady. T-Mobile and US Cellular are trending slightly downward over the course of the past year.
Month to month, Verizon and AT&T texting traffic percentages are almost in parallel with AT&T traffic increasing towards the end of the year. AT&T may have the lowest customer satisfaction according to Consumer Reports, but perhaps the demise of AT&T is a bit overblown. We’ll have to check back on these figures next spring to see if Consumer Reports is right (or if the rumored Verizon iPhone is released, that ought to shake things up a bit!).
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