03/02/11 by Cellit Staff | Cellit News, News | 3 Comments »
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How to achieve a 20%+ mobile coupon redemption rate, build customer loyalty and sales
Chicago, IL, March 2, 2011 – Cellit, a leading provider of mobile customer relationship management (CRM) systems for restaurants, retailers and other companies today announced the findings of a comprehensive review of successful restaurant mobile marketing campaigns. Cellit has analyzed the more than 25 million text messages sent by various restaurants and other companies to customers with the Cellit Studio technology platform to determine the keys to success of mobile marketing. Cellit’s findings are supplemented by the real-life experience of the Cellit team which includes a sales manager/former restaurant owner who knows first-hand the challenges of building customer loyalty.
“Cellit knows how hard restaurant owners work at building their customer base and marketing their business, so our goal is to provide easy to manage mobile marketing services that generate high ROI while improving the customer/restaurant relationship,” said David Wachs, president of Cellit. “Mobile marketing provides a unique channel for a restaurant to develop compelling, creative communications that build customer loyalty, drive restaurant visits, and increase the tender amount,” he added.
The following are Cellit’s tips for how restaurants can cook up an effective mobile marketing campaign:
- Cadence/Timing – Do you think your customers are in the mood for pizza at 10:00 a.m.? No, of course not! Send your offers when the time is ripe, especially right before the drive home around 3:00 p.m.
- Collaborate/Tie the Physical to the Virtual – Your store and your employees are some of your best assets. So are any “real world” marketing campaigns such as billboards, in-store posters or flyers. Make sure to leverage all of these to support your mobile marketing. Educate your employees; you may even want to incentivize them to sign up customers for your mobile club. Include your mobile offers on all marketing materials. Cellit has found that something as simple as a poster telling customers to send a text works well. Mobile marketing is great because it can help you engage your customers, but also help you measure the effectiveness of your other forms of marketing, by creating unique text codes for each. You will be able to know if your posters or your flyers drove more customers to take action.
- Content/Variety – Just like with your menu, it can pay to spice things up. No one wants to receive the same offer or message every week. Your messages do not always have to be offers, either. Sometimes a survey or a contest can generate just as much interest. The key is to alternate.
- Create Excitement/Exclusivity – Make sure that your mobile offers are unique from other forms of marketing. That can help create a sense of exclusivity that makes people want to join. Seeing someone redeem a mobile coupon can make other guests curious and motivate them to sign up.
- Commitment/Planning – Sending a one-time message does not constitute a mobile marketing campaign. Planning ahead, including tying promotions to major holidays or local events will help you ensure that you have a steady stream of communication and that your mobile marketing will continue, even when other parts of your business require your attention.
- Redemption/Integration – Many mobile campaigns for restaurants involve mobile coupons. To ensure these coupons are validated appropriately and tracked for future behavioral-based targeting, integration with the POS register is required. Ensuring this integration is streamlined and simple for the clerk or wait staff to manage is critical.
To request a free copy of the entire best practices guide, please call Cellit at 800-790-6597 or email sales@cellit.com. Cellit will also be exhibiting at the International Pizza Expo at Booth 663 in the Las Vegas Convention Center from March 1st – March 3rd.
About Cellit
Cellit develops mobile customer relationship management (CRM) programs for retailers, restaurants and other companies who want to leverage mobile technology to create a deeper level of customer engagement. The Cellit Studio campaign management platform empowers clients to create interactive mobile CRM programs including coupons, contests, games, surveys and alerts that inform, delight and motivate customers, increasing knowledge, loyalty and ultimately spending. Cellit Studio seamlessly integrates with client enterprise and POS technology and provides an easy to implement and measurable way to maximize the potential of the mobile channel. Cellit also provides custom mobile sites and phone apps to some of the largest brands in the world. Headquartered in Chicago, Cellit was recently named to the Inc. 500 2010 list of fastest-growing private companies in the country.
For more information please visit www.cellit.com.
Media Contact:
Matthew Lindberg
ICR
203.682.8214
Matthew.Lindberg@icrinc.com
02/03/11 by Trevor Oldak | Blog, Development Blog | No Comments »
Our developers are back with more features and tools for Cellit Studio!
[Click here for Part 1 of this article]
widgit
Redeem coupons on an iPhone/iPad, android device, or on your cash register. All integrate seamlessly with the Cellit Studio platform.
Task Scheduler
Enable a poll at precisely 8:45 a.m. or change the autoreply on a keyword at exactly noon. You can receive a text message or email when the task is completed successfully, and don’t have to worry about being available at specific times to perform something that our system can do for you.
Categories
Classify your Messages, Campaigns, Datafields and Polls to allow for easy organization and navigation of your work within Studio.
Datafield patterns
Validate email addresses, phone numbers, states, dates, and other customer information to boost your customer database accuracy.
Keyword activity
See who is texting in what keywords at what time, and export it to XLS or CSV.
Feedback
Now, you can get feedback directly from your clients on what they think of your mobile club. All they need to do is text FEEDBACK to your shortcode, and their response will be stored for you to see.
Custom designs and URLs
Don’t like the colors of Studio? Want to see your own company logo at the top? Want a URL other than cellitstudio.com? We can accommodate whatever customizations that you want!
Opt-in datafields
Now, you can require further information in the opt-in process. Instead of replying YES to opt in, people can reply with their email address, or zip code, or pretty much any other information that you want.
Call us at 800-790-6597 or contact us to find out how Studio can work for you.
01/14/11 by Cellit Staff | Blog, Industry Blog | No Comments »
If you heard a loud noise from the River North area of Chicago yesterday, it was probably the Cellit team cheering the announcement that Verizon will begin selling the iPhone in February. Analysts are projecting up to 12 million new iPhone sales for Verizon in 2011, adding to AT&T’s mammoth numbers since 2007.
We have created dozens of iPhone and iPad apps for our Cellit Studio and Cellit Classified clients. Expansion to Verizon’s networks means expanded reach and more return for your marketing dollar. We can also create mobile websites that will look great on iPhones. Ask your account manager for more details, or contact us.
01/12/11 by Trevor Oldak | Blog, Development Blog | 3 Comments »
Cellit Studio is the most robust mobile couponing, mobile marketing, and interactive text messaging platform in the world. As an engineer at Cellit, one of my primary tasks is to add new features and capabilities to Cellit Studio and its underlying platform. Here are a few of the many features that we have added to Cellit Studio over the past six months.
Real-Time Charting
Now, when you launch a mobile campaign, you can see real-time data and statistics on what your users are texting in, and what they’re receiving back as responses. This data is updated as it happens. Try it for yourself! Log in to Studio, click ‘Review’, and then ‘Keyword Activity’, and then text in one of your keywords. The chart should update almost instantaneously.
What’s even cooler: Click on any day on the chart. You’ll be able to drill down to see hour-by-hour activity. All of this information is exportable to XLS, CSV, or PDF.
Mapping
When someone texts in, we can gather some basic information about them from just their phone number, such as the state from which their area code originates. Now, in Cellit Studio, you can see a map of where people are texting in from, or where the most people are redeeming mobile coupons. Are the majority of your participants from Massachusetts? Arizona? What kind of text-message marketing and mobile advertising are you doing in your most successful areas?
What’s even cooler: Click on any state in the map to zoom in and see what area codes within the state are yielding the best results.
AND/OR Rule Groupings in the Campaign Launcher
Let’s say you want to message people who were sent your last message, or people who texted one of your keywords in the past three days. Most text messaging platforms, if they can do either of those, can’t do both at the same time, and you’d have to set up two campaigns. And then you would have to worry about people who could be in both campaigns and receive the message twice. Now, Cellit Studio lets you create complex campaign recipient rules with speed and ease, so you can better target your campaigns in the most effective way possible. This saves you time and energy and increases the effectiveness of your mobile marketing campaign.
Target by Time Zone or State
Another new feature of the campaign launcher is that you can now send a message to people with area codes in a specific state. That way, your ice cream discounts can go to those in Texas, while your Alaskan subscribers receive the hot chocolate coupon. Or, you can have a campaign that goes out at 8AM AST to those in the Bahamas, 8AM HST to those in Hawaii, and 8AM in the respective time zones of everyone in between.
In-line expiration dates
Now, you can create coupons that expire at a time relative to when the subscriber receives the message. That way, someone who receives a coupon on December 6th can have it expire on the 13th, while someone who receives it on the 12th may have until the 19th. This is especially powerful when incorporated with our coupon redemption software, Widgit.
