Basic Wireless Statistics
- 285,610,580 mobile phones in use in the US – 91% of the population (Census 2009)
- more than 83 percent of mobile phone users take their phones with them wherever they go (MMA Global)
- more than one-third of workers would choose their mobile phone over their wallet, keys, laptop or digital music player if they had to leave the house for 24 hours and could take only one item (MMA Global)
SMS/MMS Statistics
- the average U.S. mobile teen now sends or receives an average of 2,899 text-messages per month compared to 191 calls (Nielsen’s Customer Value Metrics)
more than 1.5 trillion text messages were sent in 2009 (CTIA 2010) - over 74 million people in the US have opted to receive messages from marketers on their phone (CTIA)
- 18 to 34-year olds have increased their text messaging from 138 messages/per month to 845 messages/per month between Q1 2006 and Q4 2009 and their voice minutes decreased from 1,094 to 943 (Nielsen’s Customer Value Metrics)
- 77% of teens have their own mobile phone and another 11% say they regularly borrow one (Nielsen’s Customer Value Metrics)
- 60% of 45 year olds were found to be just as likely to use SMS as they were to make voice calls from their mobile device (Tekelec Survey)
- 80% of respondents across all age groups thought they would get a quicker response from a text than from an email or voice message(Tekelec Survey)