In a recent iAd campaign on the New York Times’ iPhone app, Campbell’s Soup found that a dash of creativity can make even condensed soup seem more appealing. Campbell’s used a mix of compelling images and interaction to hook nearly 10% of the ad’s viewers into clicking through.
Thanks to creativity and technical skill, we continue to see our clients and the entire industry use mobile devices to tell better stories and connect with customers. What’s next for your business?
We all know that texting while driving is dangerous and should not be done. However, there is now another very serious and dangerous peril to be avoided: texting and walking into fountains!
Heed my word: be careful. Don’t text and walk into fountains.
Although I have used Apple computers since 1987 and have owned 9 different iPods and iPhones in my life, I do realize that not everyone on the planet uses an iPhone or other smartphone. In fact, as today’s Mobile Marketer shows, less than 20% of Americans own smartphones.
What does this mean for your marketing or donor relations department?
It means that focusing exclusively on smartphone apps for iOS, Microsoft, Android and Blackberry could leave many of your customers or fans behind. Mobile apps –and especially games–may be all the rage right now, but simpler technology like text messaging can reach all of your customers with the message you want to deliver, when you want to deliver it.
We love helping our clients integrate apps, SMS, and mobile web into their marketing plans; contact us if you’d like to know more.
Text message campaign managers, mobile site and app development, QR codes, location based services, and augmented reality are all the latest buzz words spinning in the heads of key decision makers.
How much of this is legit, and how much of this is modern day snake oil?
How much of it provides a valuable service to the consumer, and how much-quite honestly-is simply “marketing to marketers” who don’t know any better?
