Check out our new case study: how Pizza Hut franchises in Central Florida scored a 46% redemption rate on their mobile coupons and picked up 25,000 subscribers during their Super Bowl promotion!
You can see results like this, too! Please contact us to find out more.
Cnet.com has an important article today on companies that cram unauthorized or hidden charges onto the bills of unknowing cell phone users.
At Cellit, we only offer campaigns that use standard charges: where customers only pay the same standard rate for messages that they would pay for any other text message. Premium charges, on the other hand, go above and beyond those standard charges and could be as much as $10/month.
Scams and unethical behavior by marketing companies give a black eye to the whole industry and reduce consumer confidence in using mobile devices safely. Cellular carriers should move swiftly to prevent this behavior. In the meantime, we encourage customers to look at their cell phone bill each month for unusual charges and to contact their provider if they see anything they did not approve of.
In a continuing series on mobile marketing, Cellit’s founder and President, David Wachs, writes for Mobile Marketer about the keys to executing an effective mobile coupon program.
When a consumer walks into a store with a coupon from her Sunday circular, the store clerk checks validity looking at it to ensure it is not a copy, and perhaps even feeling the paper.
The clerk then tracks redemption by taking the paper coupon from the consumer and sticking it in the register so that it can be counted later with the cash.
This natural process is not so natural with a coupon trapped within a phone. Unfortunately, the clerk cannot simply stick your phone in the register’s till.
A strong mobile coupon program requires five steps: (1) offer creation (2) unique code generation (3) distribution (4) validation and (5) redemption.
Our new digital trivia game, The 3rd Degree, was featured in Point of Sale news, which covers the bar and restaurant industry. Take a look!