ZDNet, one of the leading business technology news websites, published an article in Small Business Matters featuring Cellit. The article describes how mobile coupons, as well as text message marketing can be integrated into SMBs’ (small and medium businesses’) normal marketing programs.
Read the full article at ZDNet.com.
Many retailers are turning to mobile to help enrich their customers interaction with their brand. According to NCR, 86% of shoppers currently use mobile phones, many of which use their devices for researching products, sharing information or making purchases. Some retailers have put in place mobile marketing programs to give incentives to consumers, which creates a more intimate relationship. These programs include mobile coupons, sending out timely alerts, or creating mobile applications.
Stores.org published an article featuring one of our clients OfficeMax, who offered how mobile has helped them:
“We have the ability, via mobile technology, to provide a better, more personalized experience for our customers, and customers are eager to use the technology to simplify their lives and engage with brands in a way that provides value”
Read more of the article at Stores.org. If you’re interested on how Cellit can help you move your mobile marketing program forward, drop us a line.
Having established relationships with bar owners and managers, while also working in a bar myself, the universal consensus of a bars biggest struggle is this: How can a bar get more customers in—and even more importantly—stay longer? Below are a few tried and true tips to keep your seats filled and your taps flowing.
- Host trivia nights using The 3rd Degree: Install and play the exciting new bar trivia system powered by Cellit. Play 4 games per night (one game alone is 20 minutes long) competitively and give out prizing to the team who wins the most games. New and engaging trivia questions, along with entertaining video clips, keep bar patrons in their stools and the drinks flowing.
- Utilize a mobile club to bring patrons in during non-peak hours: This concept is simple, pain free, and effective! Start by offering a strong incentive to customers to joining, such as 10-15% off their bill. Then, during your slower hours, send a message to your subscribers with exclusive and exciting offers. Try promoting buy one get one free entrees redeemed between 2-5 pm, one free appetizer redeemed during weekdays only, $10 off their bill if before 6 pm… the list goes on! You’ll be pleased patrons are coming in during non-peak hours and patrons will be happy being rewarded for being part of your mobile club.
- Make use of the social media and new technology today: No, seriously, DO IT! We all know an email list is a marketing tool for bar owners to grasp the attention of bar patrons, but let’s be honest… who really looks at ALL their emails nowadays? I sure don’t, I have over 2,000 emails in my Hotmail account alone. There are new ways to get the attention of your bar patrons. Have a Facebook page for your bar and do fun competitions with it, “the 100th person who ‘likes’ us will win a free gift card!” Give a $2 beer special to patrons if they check-in via Foursquare, create a upcoming event text messaging campaign for your bar to keep bar patrons informed, create a Twitter account so followers can know about exclusive events going on in your bar. The possibilities are endless and inexpensive! You just need to get started.
Need more help? Give me a call! We’re here to help, and love working with clients to get their programs off the ground!
As many of our clients are aware, the compliance message is the first message a user receives upon opting in to a mobile program. This message lets subscribers know what program they have joined, how many messages they should expect to receive per month/day, any charges associated with the program, how to opt-out and get help.
Another area to remember compliance and legal requirements is in the promotion of your mobile program. Another example of the compliance language is the fine print/legal copy in any form of mobile call-to-action (print, radio, television, mobile web, web, social media, the list goes on and on…).
Recently, the CTIA or International Association for the Wireless Telecommunication and the Mobile Marketing Association have been conducting industry wide audits in an effort to keep the mobile space safe for consumers. Cellit’s conservative standpoint on industry accepted and compliant programs has been a longstanding viewpoint and has pushed us to the forefront of the mobile industry. We believe that by encouraging our clients to run compliant mobile programs, they are able to earn the respect of their subscribers and thus increase sales and brand loyalty.
As an account manager with Cellit, I take every opportunity I have to review all client mobile calls-to-action before it hits print. In the end, we like to see every program be successful and an error in compliance language can have a negative impact on your mobile program and brand.