07/28/10 by admin | Development, Team Profiles | No Comments »
Dominic spent two years developing in classic ASP programming at the National Technology Transfer Center while earning a B.S. in Computer Science from Wheeling Jesuit University, graduating in 2007. With an itch to work with the latest innovations and emerging technologies after graduating, Dominic opted to concentrate on developing interactive, information sharing mobile applications, ultimately arriving at Cellit. Originally from Pittsburgh, Dominic is a dedicated Steelers, Penguins and Pirates fan. He’s also a former track athlete, and claims to be able to out sprint anyone in the office.
06/15/10 by admin | Case Studies | No Comments »
Cellit proposed a two stage Zumiez Mobile solution, first addressing the immediate opportunity with the Couch Tour, then focusing on customer relationship management.
The Cellit strategy team designed a promotional campaign that would collect the cell phone numbers of attendees, and in return offer the opportunity to win prizes and merchandise. Zumiez supported the campaign with significant calls to action on event signage and from the artists and athletes on stage. Recognizing the importance of segmenting users for future targeting, Cellit leveraged the Cellit Studio platform to collect and retain basic demographic information about participants.
The customer relationship management phase allowed Zumiez to leverage their large Couch Tour database to drive store traffic and consumer engagement with the brand. Zumiez implemented a rotating schedule of instant win games, contests and coupons or offers. To drive additional in-store traffic, Zumiez added a proprietary iTouch application that allowed customers to sign up for the mobile program at a special kiosk.
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06/15/10 by admin | Case Studies | No Comments »
The Cellit Classifieds platform provides the Chicago Tribune with the ability to turn tens of thousands of classified ads into unique, interactive experiences for their readers.
After texting a “Quickfind” keyword to a Tribune shortcode, the reader is instantly provided with additional information on the listing, displayed in the preferred format for the phone and carrier.
For readers with access to the mobile web, Cellit Classifieds automatically creates a searchable mobile web site, complete with multiple photos and detailed technical specs of each listing. Each reader inquiry is tracked and reported on via the Cellit Classifieds backend.
To-date Cellit Classified is live in Baltimore, Chicago and Hartford, and produces tens of thousands of leads for each publication, and is expected to expand to additional markets in the near future.
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06/15/10 by admin | Case Studies | No Comments »
Cellit proposed “Refreshit” a program that required little integration, and allowed J&A and Taco Bell to deploy the solution over multiple ownership groups and locations with little direct coordination.
The program used traditional media to drive awareness and participation in a weekly mobile club that featured offers, incentives and discounts. Cellit devised a content plan that generated buzz and excitement for the campaign, and timed the offers to drive business during specific periods of time each day. To further extend the value of the program, Cellit proposed a survey to tie in the call-to-action traditional media components with each specific coupon offer.
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