3rd Degree helps boost drink sales
Our new digital trivia game, The 3rd Degree, was featured in Point of Sale news, which covers the bar and restaurant industry. Take a look!
Launch of The 3rd Degree
We are thrilled to announce our launch of The 3rd Degree – our new quiz game for bars and restaurants that customers play using their favorite device: their cell phones!
The 3rd Degree operates on an easy-to-set up platform, requiring only that the small system box be plugged into a television with an internet connection. The system retails for $399, but Cellit is now using an ad-supported model to offer the system to qualified establishments at no cost.
We are thrilled to offer The 3rd Degree hardware and ongoing service free to qualifying establishments. With absolutely no cost to the establishment, other than requiring a TV and an internet connection, we can offer a unique and interactive draw, driving repeat visits and increasing tender amounts.
Cellit plans an initial roll-out of 500 free systems to qualifying bars, restaurants and nightclubs over the next three months. For more information, or to be considered for participation, please visit www.3rddegree.com or visit booth 1424 of the Nightclub and Bar Convention and Trade Show.
Read more: http://www.heraldonline.com/2011/03/07/2888890_cellit-launches-interactive-mobile.html#ixzz1FxNoJn4z
IN THE NEWS: Cellit Announces Best Practices in Mobile Marketing for Restaurants
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How to achieve a 20%+ mobile coupon redemption rate, build customer loyalty and sales
Chicago, IL, March 2, 2011 – Cellit, a leading provider of mobile customer relationship management (CRM) systems for restaurants, retailers and other companies today announced the findings of a comprehensive review of successful restaurant mobile marketing campaigns. Cellit has analyzed the more than 25 million text messages sent by various restaurants and other companies to customers with the Cellit Studio technology platform to determine the keys to success of mobile marketing. Cellit’s findings are supplemented by the real-life experience of the Cellit team which includes a sales manager/former restaurant owner who knows first-hand the challenges of building customer loyalty.
“Cellit knows how hard restaurant owners work at building their customer base and marketing their business, so our goal is to provide easy to manage mobile marketing services that generate high ROI while improving the customer/restaurant relationship,” said David Wachs, president of Cellit. “Mobile marketing provides a unique channel for a restaurant to develop compelling, creative communications that build customer loyalty, drive restaurant visits, and increase the tender amount,” he added.
The following are Cellit’s tips for how restaurants can cook up an effective mobile marketing campaign:
- Cadence/Timing – Do you think your customers are in the mood for pizza at 10:00 a.m.? No, of course not! Send your offers when the time is ripe, especially right before the drive home around 3:00 p.m.
- Collaborate/Tie the Physical to the Virtual – Your store and your employees are some of your best assets. So are any “real world” marketing campaigns such as billboards, in-store posters or flyers. Make sure to leverage all of these to support your mobile marketing. Educate your employees; you may even want to incentivize them to sign up customers for your mobile club. Include your mobile offers on all marketing materials. Cellit has found that something as simple as a poster telling customers to send a text works well. Mobile marketing is great because it can help you engage your customers, but also help you measure the effectiveness of your other forms of marketing, by creating unique text codes for each. You will be able to know if your posters or your flyers drove more customers to take action.
- Content/Variety – Just like with your menu, it can pay to spice things up. No one wants to receive the same offer or message every week. Your messages do not always have to be offers, either. Sometimes a survey or a contest can generate just as much interest. The key is to alternate.
- Create Excitement/Exclusivity – Make sure that your mobile offers are unique from other forms of marketing. That can help create a sense of exclusivity that makes people want to join. Seeing someone redeem a mobile coupon can make other guests curious and motivate them to sign up.
- Commitment/Planning – Sending a one-time message does not constitute a mobile marketing campaign. Planning ahead, including tying promotions to major holidays or local events will help you ensure that you have a steady stream of communication and that your mobile marketing will continue, even when other parts of your business require your attention.
- Redemption/Integration – Many mobile campaigns for restaurants involve mobile coupons. To ensure these coupons are validated appropriately and tracked for future behavioral-based targeting, integration with the POS register is required. Ensuring this integration is streamlined and simple for the clerk or wait staff to manage is critical.
To request a free copy of the entire best practices guide, please call Cellit at 800-790-6597 or email sales@cellit.com. Cellit will also be exhibiting at the International Pizza Expo at Booth 663 in the Las Vegas Convention Center from March 1st – March 3rd.
About Cellit
Cellit develops mobile customer relationship management (CRM) programs for retailers, restaurants and other companies who want to leverage mobile technology to create a deeper level of customer engagement. The Cellit Studio campaign management platform empowers clients to create interactive mobile CRM programs including coupons, contests, games, surveys and alerts that inform, delight and motivate customers, increasing knowledge, loyalty and ultimately spending. Cellit Studio seamlessly integrates with client enterprise and POS technology and provides an easy to implement and measurable way to maximize the potential of the mobile channel. Cellit also provides custom mobile sites and phone apps to some of the largest brands in the world. Headquartered in Chicago, Cellit was recently named to the Inc. 500 2010 list of fastest-growing private companies in the country.
For more information please visit www.cellit.com.
Media Contact:
Matthew Lindberg
ICR
203.682.8214
Matthew.Lindberg@icrinc.com
FOR RELEASE: Best practices in mobile marketing for retailers
CHICAGO, Feb. 23, 2011 /PRNewswire/ — Cellit, a leading provider of mobile customer relationship management (CRM) systems for retailers, restaurants and other companies, announced today the release of a whitepaper, Best Practices in Mobile Marketing for Retailers: The 5Cs of Mobile Marketing. Cellit has analyzed the more than 25 million text messages sent by various retailers and other companies to customers with the Cellit Studio technology platform to determine the keys to success of mobile marketing. Cellit’s findings are categorized under the “5Cs” of mobile marketing:
Commitment – Mobile marketing should be an integral part of the marketing mix and not be viewed as a single event like a contest. Integrating mobile into other marketing communications such as television commercials can actually extend the life of these other forms of marketing. While your commercial will only last 30 seconds, by including a call to text, customers can immediately get more information, and can do so whether they are sitting at their computer or not. Research has demonstrated that most people almost always have their phones within arm’s reach, while there’s little data to support that a potential customer will remember or want to go to your Facebook page hours later when they logon to their PC.
Cadence – Retailers should determine the frequency of the messages on a per customer basis. A good mobile program puts the control in the hands of the customer. Listening to your customer will give you the answer. Taking into account prior buying behavior will also tell you what types of messages they want to receive, in addition to how frequently. To gather this data, a strong customer analytics tool will be crucial to any mobile marketing platform.
Content – Just as “hi” is not a particularly compelling text to send to a friend, text messages to retail customers must contain a compelling enough offer to act. The exact dollar threshold or type of offer will vary by retailer, but whatever the offer, it should be unique to those who subscribe to the retailer’s mobile program in order to create a sense of exclusivity. Analyzing what types of offers were attractive to individual customers in the past can help a retailer develop customized messages that are most likely to get a response.
Connectivity – There are many mobile carriers in the U.S. outside of the top names, and it is important that a retailer’s mobile marketing platform partner be able to support them all, including the “long tail” of small, regional players.
Compliance – There are a lot of regulations that all mobile marketers need to comply with each and every time they send a message to customers. The carriers change the compliance requirements surrounding a mobile campaign with a great deal of frequency, so it is important that a retailer’s mobile marketing platform partner is always up to speed.
“We believe that 2011 will be the year of mobile marketing and that retailers are really beginning to understand the enormous potential of the mobile platform to build customer loyalty,” said David Wachs, president of Cellit. ”While online marketing or television spots might be considered sexier, mobile marketing can generate significant ROI with a reasonable investment. Since 80% of the population has a mobile phone and most people carry their phones everywhere with them, mobile marketing campaigns ensure that your marketing is everywhere your customers are.”
About Cellit
Cellit develops mobile customer relationship management (CRM) programs for retailers, restaurants and other companies who want to leverage mobile technology to create a deeper level of customer engagement. The Cellit Studio campaign management platform empowers clients to create interactive mobile CRM programs including coupons, contests, games, surveys and alerts that inform, delight and motivate customers, increasing knowledge, loyalty and ultimately spending. Cellit Studio seamlessly integrates with client enterprise and POS technology and provides an easy to implement and measurable way to maximize the potential of the mobile channel. Cellit also provides custom mobile sites and phone apps to some of the largest brands in the world. Headquartered in Chicago, Cellit was recently named to the Inc. 500 2010 list of fastest-growing private companies in the country. For more information please visit www.cellit.com.