Cellit worked with IKEA’s agency, Valassis, to develop a mobile marketing club that would provide subscribers with periodic offers and incentives.
Customers receive offers via text, and use a specialized in-store scanner to print those offers, creating a fun and innovative way to track redemptions. This workflow allows IKEA to accept mobile offers without adjusting their existing point-of-sale system.
Cellit executed the “FINDIT” mobile quiz, a “scavenger hunt” through the IKEA catalog. Participants were sent a question for which they could find the answer in the pages of the IKEA catalog. Upon successfully answering the first question, additional questions were sent – up to a total of three. Participants were randomly rewarded with gift certificates for participating, while one grand prize winner won a $10,000 shopping spree.
To augment the mobile component and reach individuals who preferred another method of entry, an IKEA FINDIT website was created that replicated the experience online.
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Following J&A’s creation of the “KFC Relief Plan,” Cellit developed a comprehensive mobile execution communicating KFC’s incredible values to existing and prospective customers via SMS.
Using Cellit Studio, the campaign enabled KFC to collect participant information allowing them to segment and target specific users in future mobile campaigns. Each week, the KFC team at J&A sent out a different mobile offer to the database, rotating through a buy-one-get-one free (BOGO) offer, a discount (percentage off) offer, or a completely free, smaller value item (such as a small drink) offer. The mobile club was promoted in-store, online and in traditional media in the market.
Each store took advantage of the built-in redemption system found in Cellit Studio, allowing them to track the popularity of each individual offer, as well as specific traffic patterns by store throughout the promotion. To better understand consumer preferences, Cellit designed a post-promotion mobile survey that was sent to all mobile members who participated in the KFC Relief Plan program.
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The Cellit Classifieds platform provides the Chicago Tribune with the ability to turn tens of thousands of classified ads into unique, interactive experiences for their readers.
After texting a “Quickfind” keyword to a Tribune shortcode, the reader is instantly provided with additional information on the listing, displayed in the preferred format for the phone and carrier.
For readers with access to the mobile web, Cellit Classifieds automatically creates a searchable mobile web site, complete with multiple photos and detailed technical specs of each listing. Each reader inquiry is tracked and reported on via the Cellit Classifieds backend.
To-date Cellit Classified is live in Baltimore, Chicago and Hartford, and produces tens of thousands of leads for each publication, and is expected to expand to additional markets in the near future.
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Cellit designed two custom mobile programs, Club Maggie Mobile and Club Mobile Slab. In-store displays and print advertising contained calls to action, directing consumers to text in for valuable coupons and special offers.
Cellit provided the Widgit® for point-of-sale integration, enabling real time redemption of coupons for the program without requiring significant staff training. The promotion contained a text-to-a-friend feature, further expanding the reach of the program. Finally, each participant was asked for their email address to build database for future Nexcen promotions.
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Cirque du Soleil wanted to stand out in a crowded Las Vegas tourist market to promote the ongoing Criss Angel Believe show. Knowing that over 83% of mobile phone users take their phone wherever they go (according to the MMA), Cellit proposed that Cirque du Soleil launch an innovative mobile campaign that would help them capture leads and increase ticket sales.
By integrating with the show’s magical theme, Cellit executing a custom image reveal campaign for Cirque Du Soleil. Calls-to-actions were strategically placed throughout the Luxor Hotel and Casino, driving audience members to text WIN to 25025 for their chance to win free tickets and discounts to the Criss Angel: Believe show. Outbound messages drove participants to the Luxor box office where they presented their magic message to be revealed by the image decoder.
Cellit designed the TXT FRESH! Subway mobile club. This customer relationship management (CRM) solution provided Subway with the ability to send out compelling offers on a regular basis, and tag those offers with a unique coupon code.
Cellit deployed their Widgit® customer coupon redemption interface to Subway’s point-of-sale (POS) systems to enable Subway stores to redeem the custom coupon codes in real time. The Widgit® installs in under 5 minutes, runs in the background and is activated by a hotkey. Widgit® avoided a costly technical integration by being fully functional on the multitude of different POS systems used by member franchises.
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Cellit proposed “Refreshit” a program that required little integration, and allowed J&A and Taco Bell to deploy the solution over multiple ownership groups and locations with little direct coordination. The program used traditional media to drive awareness and participation in a weekly mobile club that featured offers, incentives and discounts. Cellit devised a content plan that generated buzz and excitement for the campaign, and timed the offers to drive business during specific periods of time each day. To further extend the value of the program, Cellit proposed a survey to tie in the call-to-action traditional media components with each specific coupon offer.
Cellit created the Rogers & Hollands Mobile Club, a semi-regular SMS communication channel. Members receive two or three offers, messages or coupons per month to drive repeat business. Most importantly for Rogers & Hollands, the club targets a younger demographic (those typically purchasing an engagement ring) and allows them to keep fine jewelry purchases top-of-mind.
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Cellit’s relationship with the Pizza Hut brand began in April, 2010 with Hallrich, Inc., an 81 unit Pizza Hut franchisee in Northeast Ohio. CFL Pizza, a Pizza Hut franchisee group in Central Florida, came aboard in July, 2010. CFL Pizza is on the cutting-edge when it comes to building customer loyalty and advertising. With known mobile call-to-actions featured on pizza box-toppers and Red Plum circulars, CFL Pizza knew the impact SMS texting would have on their target audience.
Cellit proposed a two stage Zumiez Mobile solution, first addressing the immediate opportunity with the Couch Tour, then focusing on customer relationship management.
The Cellit strategy team designed a promotional campaign that would collect the cell phone numbers of attendees, and in return offer the opportunity to win prizes and merchandise. Zumiez supported the campaign with significant calls to action on event signage and from the artists and athletes on stage. Recognizing the importance of segmenting users for future targeting, Cellit leveraged the Cellit Studio platform to collect and retain basic demographic information about participants.
The customer relationship management phase allowed Zumiez to leverage their large Couch Tour database to drive store traffic and consumer engagement with the brand. Zumiez implemented a rotating schedule of instant win games, contests and coupons or offers. To drive additional in-store traffic, Zumiez added a proprietary iTouch application that allowed customers to sign up for the mobile program at a special kiosk.
The Gelato Spot, based in Sunny Phoenix, Arizona, has become one of the fastest growing additions to the Cellit portfolio. By recently featuring a local Phoenix market Groupon with an extensive call-to-action promoting their mobile program to being the first Cellit client to integrate with their MICROS point-of-sale system, Gelato Spot is proactive and strategic.