Cellit released a retail benchmark study outlining best practices for mobile marketing campaigns to drive sales, grow subscriber databases, and retail loyal customers.
The release was picked up by several media outlets, including The Wall Street Journal’s MarketWatch, which included a brief statement from David Wachs, the SVP of Mobile for ePrize, GM of Cellit:
“Mobile marketing is still in its infancy. While retailers engaging in mobile programs are finding tremendous value, only a small number of companies have taken full advantage of this effective marketing mechanism. We released this study to help retailers get a better understanding of what to expect when launching an SMS program, and how to achieve ongoing engagement and success with mobile CRM.”
Click here to download the retail benchmark report.