Today, there is no “mobile”. That’s redundant.
To label one thing “mobile” and another thing “not”, is–quite honestly–labeling one thing relevant and the other antiquated. Everything must be mobile. You must be able to participate with a brand–whether through a promotion or an ongoing CRM program–on your desktop, on your laptop, on your tablet and on your cell phone. You must have a strategy that enables fluid communication and interaction with the user regardless of the device. If your brand doesn’t do this, it doesn’t need a “mobile strategy”; it just needs a strategy!
Today, the iPhone–not Apple, just the iPhone!–is bigger than all of Microsoft. It’s bigger than the Xbox gaming division, the Microsoft Office productivity division, the (profitless) Internet Explorer division combined. Why? Because the iPhone is demanded by consumers because it can do all of this. We live in a world where gaming lives on the phone, email lives on the phone, and browsing lives on the phone. So why is there a distinction between mobile and desktop? There shouldn’t be. Mobile shouldn’t live in a silo.
Mobile shouldn’t live in a silo, and neither should Cellit!
In order for Cellit to help consumers create robust mobile programs — um, I mean robust programs — we must think bigger. We have to provide solutions that drive the user online, offline, to their phone and to their desktop. We have to provide solutions that manage the entire experience. We have to create a singular view of the consumer. We have to practice what we preach. And we are.
We are now officially part of ePrize, the leader in multi-channel interactive promotions and loyalty. We are extending ePrize, combining our knowledge of the mobile experience with their mastery of the online experience and the social experience. We are building a core for promotions that don’t live in any one place, they live everywhere; just like today’s consumer.
We’re already starting to see great opportunities by combining. Client’s (both ours and theirs) are seeing the opportunities. Driving participants in a promotion to an ongoing loyalty program with rich mobile overlays. Using the mobile CRM to drive participation in online programs. It all just makes sense. The experimentation by brands is over and now the integration begins, and we’re here to help.
Look for great programs and case studies in the months ahead. Or, become a case study. Contact me. We’ll get you going and you can be our next success story.
