Many retailers are turning to mobile to help enrich their customers interaction with their brand. According to NCR, 86% of shoppers currently use mobile phones, many of which use their devices for researching products, sharing information or making purchases. Some retailers have put in place mobile marketing programs to give incentives to consumers, which creates a more intimate relationship. These programs include mobile coupons, sending out timely alerts, or creating mobile applications.
Stores.org published an article featuring one of our clients OfficeMax, who offered how mobile has helped them:
“We have the ability, via mobile technology, to provide a better, more personalized experience for our customers, and customers are eager to use the technology to simplify their lives and engage with brands in a way that provides value”