Cellit’s president, David Wachs, recently had the opportunity to speak with Small Business Technology on the user of CellitSpark for small businesses.
This cross promotion also means that small businesses don’t have to scrap their traditional media campaigns entirely. Wachs used the example of a radio spot. Even through less and less people are listening to the radio, those small businesses that already have a radio spot can simply add something at the end about the mobile program. This can encourage the radio listeners to interact with the business through a 21st century method.
You can read the full article here: http://smallbiztechnology.com/archive/2011/10/more-mobile-marketing-best-practices.html/