MediaPost’s “Mobile Insider” blog recently ran an in-depth piece on AutoTrader’s mobile strategy.
A great example of a company that is redefining its relationship with its customers through mobile is the longstanding car classifieds brand Autotrader. Once a ubiquitous print pub, the company’s presence is now principally digital at Autotrader.com. It receives over 15 million uniques a month — and as you might guess, shas an evolving mobile program. The mobile site gets about 12% to 15% of the digital traffic each month.
But the real mobile success story is in the one area where the company still has a strong print presence, AutotraderLatino. “The Latino market still has magazines and a propensity for print,” says Jose Puente, director, mobile products and strategy, Autotrader. And at the same time, this is the market that is most heavily mobilized. In fact, at AutotraderLatino.com, 42% to 46% of monthly traffic is coming from mobile.
Read the entire article here: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159496