Marketers dream of delivering a coupon when a customer is a few blocks away from their store. It’s the Holy Grail of advertising. Plenty of tech companies are looking for ways to send messages to customers when they are near a particular spot on the globe.
Until the day when we all have GPS transmitters implanted in our foreheads, it is good to know that location-based marketing already exists, using a low-tech tool: a highway billboard.
Paired with Cellit’s powerful SMS delivery, the lowly billboard becomes a powerful marketing device, delivering immediate results that are location-sensitive.
Two examples from our clients:
- Terrible’s Primm Valley Resorts is a cluster of three hotels and casinos, truck stop, a large outlet mall and two golf courses on the California-Nevada border. Tens of thousands of cars pass the property each day on the way to and from Las Vegas. Many stop for gas or a quick snack after crossing the desert coming from Los Angeles. But not as many were making their way into the casinos or staying at the hotels.Their answer? Mobile! Primm Valley used a text-to-win contest promoted on billboards along I-15. The boards were spaced out to allow the travelers to text in and receive a unique code and a guarantee of at least $5 prize…with a chance they could take home $1 million! They just had to come inside the casino. Primm used the immediacy of mobile to start the conversation at just the right time.The results? After just 8 weeks, the casinos had added 25% to their player loyalty club from this mobile jackpot! And after a year, they now have a huge database of customer contact numbers — a big payoff all by blending mobile into the mix of customer loyalty marketing.
- Imagine having a billboard just outside of Graceland in Memphis, TN that offers visitors a special incentive to drive just a bit further and see the birthplace of the King, Elvis Presley. The Tupelo Convention and Visitors Bureau will be doing just that starting this spring, and giving visitors reasons to stay and enjoy their own brand of Southern hospitality.
Put a call to action on a billboard, a poster, or your store’s front door. Cellit and your customer’s cell phone will do the rest.