Looking back at 2010, it is clearer to me than ever that text message marketing can have an enormous impact on the goodness of our country. With text campaigns like the American Red Cross’s relief plan for the Haiti earthquake and the US Government’s Pakistan flood disaster relief plan, it’s no wonder that more and more people are turning to text messaging for help.
After moving to Austin, TX this past weekend, it dawned on me that my favorite texting campaign of 2010 happened just a few miles from where I now live. From April 27th to April 28th of 2010, a miracle happened when the “I AM HERE” project put Danny up on a billboard to help raise money for him and his wife. In just two days, over $12,000 was donated, and Danny and his wife were able to fulfill their dream of buying a mobile home.
The “I AM HERE” project teamed with mGive (Mobile Giving Foundation) to create a mobile campaign that would not only help Danny and his wife buy their home, but also to raise awareness of homelessness in America and advertise how mobile giving can really make a difference.
This campaign was not only advertised on Danny’s giant billboard off of highway I-35, but it also included print components, a public service announcement, videos, a website, and most importantly, a mobile element. Users were prompted to “Text DANNY to 20222 to donate $10”. Advertisements also included the tagline, “I am Danny. I am homeless. I AM HERE” to help encourage users to participate.
As we begin our journey in 2011, I hope that this year we will be able to join forces once again and “text for a cause.” We now know that the possibility is here, so the next step is making it a reality.
Please feel free to contact us so we can help you make a difference just like the “I AM HERE” project did for Danny and his wife.
Written by Cellit Staff
2 Responses to “Texting for a cause”
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Great blog. Great to see ways that texting campaigns can be powerful beyond even the funds raised. The potential for smaller grassroots organizations is enormous, and the creative campaign that tied this all together was very compelling. Thanks for sharing.
Marian Gryzlo