Read Cellit Founder and President David Wachs’ article on “Hype versus reality in mobile.”
Text message campaign managers, mobile site and app development, QR codes, location based services, and augmented reality are all the latest buzz words spinning in the heads of key decision makers.
How much of this is legit, and how much of this is modern day snake oil?
How much of it provides a valuable service to the consumer, and how much-quite honestly-is simply “marketing to marketers” who don’t know any better?
Written by Cellit Staff
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