We get asked all the time about 2D bar codes. Here’s a little video I made to explain why we think text message based solutions are better.
Enjoy!
Written by David Wachs
6 Responses to “Watch it Now! 2D Bar Codes vs Text Messaging”
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[...] same results back, it’s just much easier and quicker…not to mention more trackable! I put together a fun little video about it). Just remember the end goal is engagement. The only way you’re able to do this is by [...]
[...] So you’ve probably started seeing them: little squares made up of various black and white boxes. You’ve probably seen them on bus shelters, inside of mass transit, or in magazines. You’ve probably also wondered “what the hell is this?”. That, my friend, is a 2D bar code. Often called a “QR code” or a “tag”, it’s the latest way marketing goof-balls are jumping on the “me too” bandwagon in a big way. You see, if you see a QR code (and actually know what it is) you can download an app on your phone, take a picture of the code and “voila!” you get content. I made a little video about 2D bar codes a few months ago; if you want a little diversion, you can watch it here. [...]
Too darn real. Its the typical client who has champagne taste on a beer budget.Everyone wants the 2- d bar codes they use at the airport, but no one wants to pay for it. Thanks! Great video, st
XtraNormal is EVERYWHERE!! that’s funny… Anyhow: not sure what the date on this post is but:
Most phones now ship with QR code readers on them. Do you think putting a simple message under the QR code on handouts / store merchandise / receipts that says something like, “Got a barcode app? Scan this!” is effective?
I’m using Text messages already. They ARE effective, however…
The QR codes can take my customer directly TO my FB fan page, save my contact information:phone, map, email, in ADDITION to the plain text.
Your thoughts?
Brad-
Did you watch the video? It answers all your questions.
@David,
Thought you might like this presentation
http://www.slideshare.net/PSFK/psfk-presents-future-of-mobile-tagging-report