Subway

15 June 2010
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Cellit designed the TXT FRESH! Subway mobile club. This customer relationship management (CRM) solution provided Subway with the ability to send out compelling offers on a regular basis, and tag those offers with a unique coupon code.

Cellit deployed their Widgit® customer coupon redemption interface to Subway’s point-of-sale (POS) systems to enable Subway stores to redeem the custom coupon codes in real time. The Widgit® installs in under 5 minutes, runs in the background and is activated by a hotkey. Widgit® avoided a costly technical integration by being fully functional on the multitude of different POS systems used by member franchises.

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