The Mobile Marketer Daily is always full of great information, case studies, statistics and news on the industry. Recently, our friend at Mobile Marketer, Giselle Tsirulnik, has written two compelling articles about mobile in general, and SMS in particular, are required components to a well rounded, holistic marketing strategy. Check them out:
SMS Is Key To A Well Rounded App Strategy: Tsirulnik makes the point that while applications might be the hot topic of the moment, only 17% of all phones are smart phones – and further asks the question of how to reach the otehr 83% of phones? Clearly, SMS is the answer. This article takes a deep dive into how SMS can augment and extend your application or mobile website strategy.
Why Brands Must Have a 360 Degree Mobile Web Strategy: In this article, Tsirulnik articulates the pros and cons of each element of mobile, from the mobile website, application, mobile advertising and SMS. She guides a new entrant through the process of creating a mobile campaign, helping to define at what infection points a brand will want to move up the mobile ecosystem.
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