(Chicago) Cellit, a leading provider of mobile marketing solutions, announced today updates to their mobile couponing software systems. Core to these new releases is the inclusion of mobile loyalty club functionality. In addition to redeeming text message-based coupons, these solutions allow restaurants and stores to keep track of loyalty “points” with every purchase. Upon reaching specified point totals, special offers and rewards can be delivered to the user’s cell phone. This new loyalty feature is available immediately on the Widgit®, Cellit’s point of sale overlay software, and the iWidgit®, enabling redemption and loyalty tracking from any iPod Touch or iPhone.
Both the Widgit and the iWidgit enable the simple tracking, validation and redemption of mobile coupons, via easy-to-implement solutions. The Widgit installs on any Windows-based point of sale, adding a user-definable hotkey or touch-screen button for coupon redemption. Upon pressing the hotkey, the Widgit appears, allowing the clerk to redeem the coupon and provides feedback, informing the clerk if the coupon is valid or has already been redeemed. After the transaction is complete, the Widgit disappears, minimizing changes to the clerk’s workflow. The Widgit has generated substantial acclaim from Cellit’s clients for requiring no integration with the underlying POS software. The iWidgit, released in early February, provides the same functionality on an iPhone or iPod Touch. Now, both systems also enable loyalty rewards.
“Unlike mobile coupon redemption, which requires a unique coupon code, the loyalty functionality simply requires a phone number,” said David Wachs, President of Cellit. “Every time someone checks out at a store, or finishes their order at a restaurant, the clerk can ask if the customer would like to receive mobile loyalty points. The clerk then simply enters their phone number in the Widgit or iWidgit. If the customer is not currently part of the loyalty program, they will receive a text message asking them to confirm joining, and if they are, they will receive a text notification of the additional loyalty point. The store or restaurant can then use our messaging platforms to deliver offers to customers upon reaching certain point totals.”
The loyalty platform is compatible with Cellit Studio, Cellit’s premier mobile campaign management platform.
“Perhaps the most exciting part of the loyalty functionality is its effect on the growth of the mobile club,” continued Wachs. “With every purchase, the user will be asked to join the mobile club. This constant call to action should greatly accelerate mobile club adoption for our clients. Additionally, unlike punch-card- or stamp-based systems, our mobile loyalty program virtually eliminates the risk of fraud. ”
Cellit currently sees many of its mobile couponing clients experiencing coupon redemption rates of twenty percent or greater. Cellit believes the new loyalty features will grow the pool of redeemers, thereby accelerating the return on investment for its clients.
“The new loyalty features in the Widgit and iWidgit prove how Cellit is on the forefront of practical mobile marketing technology,” Wachs continued. “We pride ourselves on delivering solutions that are simple to integrate into the existing work environment, while providing maximum benefit. We are excited to see the impact this new feature set will have with our customers.”
The Widgit and iWidgit are available for immediate download. To use either, you must have a Cellit Studio account.
About Cellit, LLC
Headquartered in Chicago, Cellit was founded on the premise that mobile technology can be accessible to all by combining engineering expertise with world-class customer service and marketing support. Cellit develops innovative and cost-effective self-service solutions for mobile marketing, as well as custom mobile solutions for some of the world’s largest brands. With clients including Taco Bell, Subway, Zumiez, IKEA, and GPS Insight, Cellit has a reputation for delivering groundbreaking custom mobile applications in record time. More information on Cellit can be found at their web site: http://www.cellit.com