(CHICAGO)–David Wachs, President of Cellit, a leading provider of mobile marketing and CRM solutions, will lead an industry panel at the National Restaurant Association (“NRA”) 2009 Show, May 16-19th at McCormick Place in Chicago, IL.
During this presentation and panel discussion, Wachs will share insights from many of his clients that drive bottom-line results.
From mobile couponing and direct marketing communication to customer satisfaction surveys, mobile offers a wide variety of businesses sound, practical applications. Further, as the Google mobile platform gains ground, and the iPhone and Blackberry continue to be wildly popular, development of specialized applications offer additional opportunities for restaurants and hotels to extend their relationships with their consumers via the mobile channel.
In the session, titled “In Your Customer’s Pocket: Driving Restaurant Revenue Through Mobile Technology”, Wachs will be joined by a panel of industry players that will share how mobile has impacted traditional marketing activities, but also supplanted or replaced existing processes to make them more cost effective and efficient. Each panelist has leveraged mobile solutions and will provide valuable findings from their successes.
“In today’s challenging times, marketing efforts have to be ROI positive,” said Wachs. “We will not only show how mobile can extend traditional marketing efforts to reach new audiences and differentiate brands, but also create significant value in driving new business. Many of our showcased panelists have had tremendous results with their mobile efforts, and we’re thrilled to provide their successes as solid proof of the benefits of mobile marketing.”
Joining Wachs on the panel will be:
- Steve Nicholas, Vice President of SUBWAY Development of Northern Michigan;
- Melanie Corbett, VP, Media Services for JA Integrated Thinking (conducting campaigns on behalf of Taco Bell and Kentucky Fried Chicken)
- Mark Gold, Founder of Pizza Shuttle Restaurants
- Denise Driscoll, Marketing Consultant for Boston Beanery.
Each panelist has worked with Cellit to deliver their mobile program.
“We are honored by our clients’ willingness to join us on this panel,” continued Wachs. “A strong vendor partnership is critical in launching a mobile strategy, as it is often considered uncharted territory for the restaurant or hotel. We strive to provide the highest level of client support and serve as a trusted partner in mobility, guiding them through this new landscape. Our clients’ willingness to support us at this show points to the strong relationships we’ve forged and continue to build upon every day. ”
The panel presentation will take place at the Technology Pavilion on Tuesday, May 19th at 10am. Audio recordings of the presentation will be made available on the Cellit website (www.cellitmarketing.com) for those not able to attend.
Cellit will have a presence on the floor of the NRA show, exhibiting in booth #6265 near the Technology Pavilion. Their knowledgeable staff will be on hand to demonstrate the wide array of mobile technology solutions Cellit offers. Show hours are from 9:30am through 5pm for all four days of the show.
About Cellit, LLC
Headquartered in Chicago, Cellit was founded on the premise that mobile technology can be accessible to all by combining engineering expertise with world-class customer service and marketing support. Cellit develops innovative and cost-effective self-service solutions for mobile marketing, as well as custom mobile solutions for some of the world’s largest brands. With clients including Hearst Corp., Coors Brewing, IKEA, HSBC, MGM Grand, Coca-Cola, and GPS Insight, Cellit has a reputation for delivering groundbreaking custom mobile applications in record time. Information on Cellit can be found at their web site: http://www.cellit.com
