(CHICAGO) — Cellit announced today an upgrade to their stand-alone coupon redemption Widgit® that makes it compatible with Windows-based touch screen point-of-sale systems. This latest upgrade seamlessly integrates with touch-screen systems, placing an additional button on the computer screen. The store clerk can then redeem offers simply by touching the new button with their finger.
“The Cellit Widgit has received extremely positive response from retailers, both from its ease of integration and ability to track mobile ROI for clients,” said David Wachs, President of Cellit. “With the expansion to a touch screen version, we are now able to offer the same ease of use solution for virtually all Windows point-of-sale systems.”
Originally announced in November 2008 at the In-Store Marketing Institute, the Widgit allows retailers to track and redeem coupons delivered via Cellit’s mobile coupon technology. The Widgit runs in the background and can be easily activated during the customer checkout process, allowing the retailer to interact in real time with the database of coupon codes. The system is already in use across several Cellit clients, ranging from lodging and casino installations, to franchised food outlets.
“Cellit prides itself on providing powerful yet simple solutions that help achieve positive bottom line results,” Wachs said. “It is another great example of how mobile can extend or replace traditional marketing activities and generate truly track-able, measurable results.”
The Widgit further extends the reach of the Cellit Studio platform, a web-based system for managing mobile marketing campaigns and CRM initiatives. Through Cellit Studio, Cellit clients can create and deploy campaigns ranging from text-to-vote and text-to-win to alerts and surveys. Cellit Studio’s mobile couponing engine provides a robust system for delivering unique coupon codes to each customer, enabling completely track-able offers and a high level of offer targeting.
About Cellit, LLC
Headquartered in Chicago, Cellit was founded on the premise that mobile technology can be accessible to all by combining engineering expertise with world-class customer service and marketing support. Cellit develops innovative and cost-effective self-service solutions for mobile marketing, as well as custom mobile solutions for some of the world’s largest brands. With clients including Hearst Corp., HSBC, and GPS Insight, Cellit has a reputation for delivering groundbreaking custom mobile applications in record time.