CHICAGO–Cellit Mobile Marketing, the premier provider of mobile marketing solutions, announces the addition of Robert Horne as Cellit’s new Chief Marketing Officer. Bob will oversee the development and implementation of innovative mobile strategies and will work with Cellit to develop effective mobile marketing solutions for key accounts.
Bob joins Cellit from Cheil Communications, one of the world’s largest agency networks and the marketing communications agency for Samsung Electronics. As CMO, Bob oversaw the agency’s North American strategic planning for optimizing brand, consumer and marketplace insights across Samsung’s HDTV, digital audio & video and mobile phone product lines.
Prior to Cheil, Bob founded Powderhorn Partners, a strategic marketing consultancy specializing in positioning and strategic planning for advertising and promotion agencies and its clients. Previously, Bob was Executive Vice President, Strategic Integration Director for Cordiant Communications (now part of WPP). Bob also held senior management positions at Siegel & Gale, Griffin Bacal/DDB, and Chiat/Day where he worked on numerous blue chip clients including Proctor & Gamble, Marriott, American Express, Pepsi, Sara Lee and Hasbro.
“We are thrilled to have Bob join our team” says David Wachs, president of Cellit. “Bob’s keen marketing insight and industry experience will allow Cellit to provide the marketing ability to match our technological prowess. Cellit continues to create world-class mobile promotions; Bob’s addition will allow us to better align these promotions with our clients’ strategic marketing needs.”
About Cellit Mobile Marketing
Cellit Mobile Marketing develops innovative and cost-effective self-service solutions for mobile marketing, as well as custom mobile solutions for some of the world’s largest brands. With clients including Hearst Corporation, HSBC, Blue Man Group and Coors Brewing, Cellit has a reputation for delivering groundbreaking custom mobile applications. Cellit’s suite of self-service products are applications that allow both large and small companies to easily manage and track their own mobile campaigns from start to finish. Cellit is headquartered in Chicago. Learn more at www.cellit.com or by calling 800-790-6597.